Re: [CR]Origin of playing card motifs

(Example: Component Manufacturers:Campagnolo)

Date: Wed, 20 Aug 2003 12:54:42 -0700
From: "Chuck Schmidt" <chuckschmidt@earthlink.net>
To: classicrendezvous@bikelist.org
Subject: Re: [CR]Origin of playing card motifs
References: <17c.1f55f4e0.2c752477@aol.com>


>From the CR archives:

1949 and Bianchi?

Maybe the playing card motif has its origins with Fausto Coppi's 1949 Bianchi Pista.

Bianchi ad campaign copy: "Pokerissmo: no matter how you deal the cards, Bianchi and Coppi are victorious."

http://www.vintagevelos.com/Coppibike.html http://www.vintagevelos.com/images/Pokerissimo_poster.jpg

This is the earliest use of the card suits on a frame that I have seen.

Chuck Schmidt South Pasadena, CA http://www.velo-retro.com (reprints, T-shirts and Campagnolo & Mavic Timelines)

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