The cigarettes are Gitanes while the bicycles are Gitane.
And amoral though the French may be, I doubt that the crew who make Gitane bicycles are connected with the cigarette makers. Vigorous exercise and lung cancer are not yet part of the French paradox.
FYI, "gitane' means "gypsy" in French, hence the graphic on the cigarette pack but also its use for a marque of bicycle , the ideal wanderer's transport.
Emanuel lowi
Montreal