Re: [CR]Derivation of the Early Trek Logo

(Example: Framebuilders:Jack Taylor)

Date: Sun, 11 Feb 2007 10:44:02 -0600
From: "John Thompson" <JohnThompson@new.rr.com>
To: classicrendezvous@bikelist.org
Subject: Re: [CR]Derivation of the Early Trek Logo
References: <MONKEYFOOD1UtYj7XGe00004eaf@monkeyfood.nt.phred.org>
In-Reply-To:


Skip Echert wrote:
> Hello Classic Cyclists:
>
> A visitor to the Vintage-Trek site wondered about the derivation of the
> early TREK logo. (See logo here:
> <http://www.vintage-trek.com/#onthissite>). I thought some of you
> former Trek employees and current dealers might have a perspective on this.
>
> Mr. Richard Burke, current Chairman and an originator of Trek, was
> recently asked about the logo. He recalls the sheaf of of grain is a
> reference to the (then) new Trek company growing in the midwest.
> However, he said he was not involved in the original selection of the
> logo and did not have any further info.
>
> Anyone know more about the derivation? Did Bevel Hogg (the other
> company originator) pick it? Created by a marketing company? or a
> individual or group of early employees? Was there a contest?

I don't recall anything about the etymology of the logo, but I do distinctly remember in the early 80s Continental Airlines confronted us about the similarity of their logo to ours:

http://www.brandsoftheworld.com/brands/0000/1286/brand.gif

--

-John Thompson (john@os2.dhs.org)
Appleton WI USA