The early 1980's Raleigh Team U.S.A. bike shows that RED and 7-letter bike names were definitely the way to sell bikes in the classic era. Here are high-res photos of a particular nice instance for sale on ebay right now :
http://www.use.com/
These bikes were some of the first that Raleigh USA sourced from asia when they gave up on UK-made Raleighs. And if you think about it, look how they badged the bike :
Red-Label Alloy Rims - compare to MAVIC rims (probably Araya) Red-Label Hub Barrels - compare to Normandy Comp rims (probably SR/Suzue)
I think that in the past, we've observed how 7-letter names make an almost-perfect name for a bicycle, i.e. :
Cinelli Raleigh Schwinn Colnago De Rosa Peugeot Mercian Windsor Univega Gitane (close but no cigar)
It's a wonder that the american upstart makes have survived until the present day, swimming upstream !!! :
Specialized (should be "Special") Canondale (should be "Candale") Trek (should be "Trekker") Centurion (should be "Century")
- DonGill
San Diego, CA, USA