Re: [Classicrendezvous] Atala and "Schwinn Approved" plus commercial

(Example: Framebuilding:Norris Lockley)

Date: Wed, 29 Nov 2000 19:24:22 -0800
To: "brian blum" <brianblum@hotmail.com>
From: "Joseph Bender-Zanoni" <jfbender@umich.edu>
Subject: Re: [Classicrendezvous] Atala and "Schwinn Approved" plus commercial
Cc: classicrendezvous@bikelist.org
In-Reply-To: <LAW2-F34oHZgzDgtZKp000067ce@hotmail.com>


Ah but a Varsity is a wonderful thing in terms of quality. Consistent, reliable. It worked. See Sheldon's site about the electroformed frame process. The consistency of the Schwinn product and what it stood for across the line is remarkable.

My point about the Chiorda is that you have the good one and it is fine, but the lesser bikes were painful and they hurt their image.

And now a special "Schwinn Approved" offering. Toe straps. White. NOS (some have a little rust on the buckles. Made in Italy. Schwinn Sprint $2. Schwinn Approved $4. Plus shipping ($1-$3.20). Delivery may slide to January.

Joe

At 12:11 AM 11/30/00, brian blum wrote:
>Actually I have a fully Campagnolo Chiorda that is a very nice riding and
>well put together bike. Somehow the Paramounts survived the Continentals and
>Varsities that was probably 90% of there sales volume for Schwinn in the
>early 70's???? BrIANCHIlly in Berkeley
>
>
>----Original Message Follows----
>From: Joseph Bender-Zanoni <jfbender@umich.edu>
>To: "brian blum" <brianblum@hotmail.com>, richardsachs@juno.com
>CC: classicrendezvous@bikelist.org
>Subject: Re: [Classicrendezvous] Atala
>Date: Wed, 29 Nov 2000 18:40:34 -0800
>
>I think top level Atalas and Bottechias were OK bikes but I remember
>swearing over the low line bikes with things like chainlines from hell that
>would throw chains with any possible adjustment. My first impressions of
>lower line Italian bikes came from these and I summarized the attitude as
>"if you can't afford a good bike then go to hell".
>
>The concept from trademark law is tarnishment. Basically they tarnished
>their own brand because of the quality spread across the line of bikes.
>
>Even worse was Chiorda. I have never heard of a Chiorda fan but the top
>bike was all Campy etc.
>
>Joe Bender-Zanoni
>
>
>
>At 10:29 PM 11/29/00, brian blum wrote:
> >That was my next question, why are there no Atala fans? They were quite
> >popular back in the late 60's was the quality not as good as Bianchi? I
> >liked the chrome.
> >
> >
> >----Original Message Follows----
> >From: Richard M Sachs <richardsachs@juno.com>
> >To: brianblum@hotmail.com
> >CC: classicrendezvous@bikelist.org
> >Subject: Re: [Classicrendezvous] Eugene sloans book / Olmo /
>Mystery
> > Frame?????????????
> >Date: Wed, 29 Nov 2000 17:06:09 -0500
> >
> >if i recall, it was an atala 101.
> >e-RICHIE
> >
> >On Wed, 29 Nov 2000 20:19:40 "brian blum" <brianblum@hotmail.com> writes:
> > > I picked up an old repainted bike last night. It had a seat cluster
> > > simular
> > > to the bike pictured on the back cover of the original "The Complete
> > > Book of
> > > Bicycling" (it was a blue frame only the rear half shown). The bike
> > > I
> > > obtained has brazed on cable stops so it has no housing on the top
> > > tube. It
> > > also has a double slotted BB shell, Campy Dropouts, Short rake fork
> > > with a
> > > crown profile simular to the Raleigh International with the long
> > > middle
> > > tougue. Very short lugs sockets hybid head lugs a hybrid of Colnago
> > > lugs
> > > with extra details (morphing toward Nervex Pro Lugs). I could not
> > > resist. It
> > > was fitted with non original SR frt and rear derailleurs, record
> > > crank,
> > > brakes and H/S, Simplex retrofriction levers and jap assorted. 70mm
> > > BB
> > > fluted chainstays. What could it be? Owner said some had
> > > speculated Olmo.
> > > And what is the gorgeous Blue bike on The Complete Book of
> > > Bicycling? JPEGS
> > > WILL eventually come.
> > >
> >_________________________________________________________________________
> >____________
> > >
> > >
> > > _______________________________________________
> >
> >___________________________________________________________________________
>__________
> >
> >
> >_______________________________________________
> >
>
>
>___________________________________________________________________________ __________