[CR]Fwd: Sturmey Archer Good news indeed from the folks at Pashley

(Example: Component Manufacturers)

From: <CYCLESTORE@aol.com>
Date: Tue, 12 Dec 2000 11:04:56 EST
To: ed.martin@worldnet.att.net, randonneurextra@hotmail.com, classicrendezvous@bikelist.org, beyerc@mailserver.volvo.com
Subject: [CR]Fwd: Sturmey Archer Good news indeed from the folks at Pashley

Thought this would be of interest to all.

Enjoy, Gilbert

In a message dated 12/12/00 1:13:29 PM, Dan@pashley.co.uk writes:

<< 1. Sun Race purchases Sturmey Archer

Sun Race Roots Enterprise Co., Ltd., a public traded company on the

Taiwan Stock Exchange, is one of the largest global manufactures of bicycle

drivetrain components. For 28 years, it has been one of the key players in

the

bicycle industry in North and Latin America and Asia. Sun Race Roots has

just completed a deal with Sturmey-Archer Ltd., the producer of the 98-year

old Sturmey-Archer bicycle internal gear hubs, the original internal gear

hub

system.

The deal will give Sun Race a strong foothold into the European market.

This purchase makes Sun Race one of the three total bicycle drivetrain

solutions providers, in the same league as Shimano and SRAM.

Total investment on the purchase, to bring production back, and to

develop new products for introduction in 2002 will be around US$3.5 million.

The North American operations name will change from Sun Race USA to

Sun Race Sturmey-Archer USA. The European operations will change the

company name from Sturmey-Archer Europe BV to Sun Race Sturmey-Archer

Europe BV.

The parent company Sun Race Roots Enterprise Co., Ltd., will change

the company name to Sun Race Sturmey-Archer Inc. Sun Race's China

operations will be renamed as Sun Race Sturmey-Archer (WuXi) Industries.

It is Sun Race Sturmey-Archer Inc.'s intention to continue with the 98

year old Sturmey-Archer Brand which has traditionally been associated with

high end products. With the backup of the newly added engineering,

manufacturing and marketing capabilities of Sun Race, Sturmey-Archer

products will continue and expand to a full internal gear hub drivetrain

group,

consisting of shifters, brake levers, chainwheel crank sets, chains, and

internal gear hubs with drum and coaster brakes.

Sun Race Sturmey-Archer Inc. will market the derailleur drivetrain

groups, which consist of shifters and brake levers, front and rear

derailleurs,

chainwheel crank sets, freewheels and cassettes, hub sets, and multiple

speed chains under the Sun Race Brand.

The production of Sturmey-Archer hubs and service parts will continue

from Sun Race's Taiwan factory. The move will make Sturmey-Archer products

much more competitive than before. Production will start January, 2001, with

shipping dates in late March, early April 2001.

And for 2002, celebrating the century mark of Sturmey-Archer, Sun Race

Sturmey-Archer will introduce a very special surprise product based on the

patent pending technology.

Mr. Alan Clarke, a Sturmey-Archer man of 31 years, has been named the

General Manager of Sun Race Sturmey-Archer Europe BV.

Sun Race Sturmey-Archer Europe BV will stock the entire line of Sun

Race brand MTB, ATB and BMX products to service European customers.

Sturmey-Archer was the original inventor of multiple speed gears on

bicycles, inventing the 3 speed gear hubs back in 1901. Sturmey-Archer was

also the inventor of the 4, the 5 and the 7 speed gear hubs.

Sturmey-Archer has sold over 100 million hubs to the world.

Sturmey-Archer used to license SACHS in Germany to produce gear hubs.

It is Sun Race Sturmey-Archer's intention NOT to be a third player, but

a

leading player, like Sturmey-Archer has been in the glorious past.

Moulton List page - http://www.topica.com/lists/moulton >>

Return-Path: <list-errors.700001869.0.701928106.004@boing.topica.com> Received: from rly-yb01.mx.aol.com (rly-yb01.mail.aol.com [172.18.146.1]) by air-yb04.mail.aol.com (v77.14) with ESMTP; Tue, 12 Dec 2000 08:13:29 -0500 Received: from outmta012.topica.com (outmta012.topica.com [206.132.75.229]) by rly-yb01.mx.aol.com (v77.27) with ESMTP; Tue, 12 Dec 2000 08:12:50 -0500 To: "'moulton@topica.com'" <moulton@topica.com> From: Dan Farrell <Dan@pashley.co.uk> Subject: Sturmey Archer Date: Tue, 12 Dec 2000 05:11:05 -0800 Message-ID: <0.700001869.972576999-951758591-976626665@topica.com> Reply-To: moulton@topica.com X-Topica-Loop: 700001869 Received: (qmail 13303 invoked by alias); 12 Dec 2000 13:11:03 -0000 Received: (qmail 13298 invoked by uid 0); 12 Dec 2000 13:11:03 -0000 Received: from carbon.btinternet.com (194.73.73.92) by inmta002.topica.com with SMTP; 12 Dec 2000 13:11:03 -0000 Received: from [62.7.55.190] (helo=LANCELOT.Pashley) by carbon.btinternet.com with esmtp (Exim 3.03 #83) id 145pCv-0003Nb-00 for moulton@topica.com; Tue, 12 Dec 2000 13:11:01 +0000 Received: by LANCELOT with Internet Mail Service (5.5.2650.21) id <YL58S8N4>; Tue, 12 Dec 2000 13:13:21 -0000 MIME-Version: 1.0 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain; charset="iso-8859-1"

1. Sun Race purchases Sturmey Archer

Sun Race Roots Enterprise Co., Ltd., a public traded company on the Taiwan Stock Exchange, is one of the largest global manufactures of bicycle drivetrain components. For 28 years, it has been one of the key players in the bicycle industry in North and Latin America and Asia. Sun Race Roots has just completed a deal with Sturmey-Archer Ltd., the producer of the 98-year old Sturmey-Archer bicycle internal gear hubs, the original internal gear hub system. The deal will give Sun Race a strong foothold into the European market. This purchase makes Sun Race one of the three total bicycle drivetrain solutions providers, in the same league as Shimano and SRAM. Total investment on the purchase, to bring production back, and to develop new products for introduction in 2002 will be around US$3.5 million. The North American operations name will change from Sun Race USA to Sun Race Sturmey-Archer USA. The European operations will change the company name from Sturmey-Archer Europe BV to Sun Race Sturmey-Archer Europe BV. The parent company Sun Race Roots Enterprise Co., Ltd., will change the company name to Sun Race Sturmey-Archer Inc. Sun Race's China operations will be renamed as Sun Race Sturmey-Archer (WuXi) Industries. It is Sun Race Sturmey-Archer Inc.'s intention to continue with the 98 year old Sturmey-Archer Brand which has traditionally been associated with high end products. With the backup of the newly added engineering, manufacturing and marketing capabilities of Sun Race, Sturmey-Archer products will continue and expand to a full internal gear hub drivetrain group, consisting of shifters, brake levers, chainwheel crank sets, chains, and internal gear hubs with drum and coaster brakes. Sun Race Sturmey-Archer Inc. will market the derailleur drivetrain groups, which consist of shifters and brake levers, front and rear derailleurs, chainwheel crank sets, freewheels and cassettes, hub sets, and multiple speed chains under the Sun Race Brand. The production of Sturmey-Archer hubs and service parts will continue from Sun Race's Taiwan factory. The move will make Sturmey-Archer products much more competitive than before. Production will start January, 2001, with shipping dates in late March, early April 2001. And for 2002, celebrating the century mark of Sturmey-Archer, Sun Race Sturmey-Archer will introduce a very special surprise product based on the patent pending technology. Mr. Alan Clarke, a Sturmey-Archer man of 31 years, has been named the General Manager of Sun Race Sturmey-Archer Europe BV. Sun Race Sturmey-Archer Europe BV will stock the entire line of Sun Race brand MTB, ATB and BMX products to service European customers. Sturmey-Archer was the original inventor of multiple speed gears on bicycles, inventing the 3 speed gear hubs back in 1901. Sturmey-Archer was also the inventor of the 4, the 5 and the 7 speed gear hubs. Sturmey-Archer has sold over 100 million hubs to the world. Sturmey-Archer used to license SACHS in Germany to produce gear hubs. It is Sun Race Sturmey-Archer's intention NOT to be a third player, but a leading player, like Sturmey-Archer has been in the glorious past.

Moulton List page - http://www.topica.com/lists/moulton