Okay, Richie, here goes........I suspect most folks like Masi frames because they have great decals and engraving! Hard to believe huh? I own a Milano made Prestige (Alberto Masi decal on toptube) and a Mondonico-made 3V that is actually made to Mondonico geometry, not Masi. The Prestige is not only a nice looking frame, but also one of the best riding frames in my current stable of nice frames. The 3V has nice Diamond Jubilee paint, otherwise I'd probably sell it. Lou