No idea about the company, but one advertised claim to fame was that Bobet rode to victory on the TdF in 53' on 'Prior' pedals, freewheels and BB axles (official)!.
> From: Scott Goldstein <firstname.lastname@example.org>
> Date: Wed, 08 Aug 2001 13:56:41 -0700
> To: "classicrendezvous-bikelist.org" <email@example.com>
> Subject: [CR]Help in Identifying Track Hub
> Just got an old track bike with vintage hubs.
> The rear hub is amazingly large with an id i can't make out.
> The name is in a diamond shaped out line. I think it reads "Prior" or
> "Priur". Anyway, please take a look at the two pictures posted and give
> some clues. Many thanks in advance.
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