Well guys and gals Im back to my original advice. Whats the bike for? Is it functionally different from what you're making or a price point? The name should relate.
I like Rivendell, Atlantis and Rambouillet but from a marketing point of view is there a system here - something thats building the original brand. Understand the strategic thinking to separate the Atlantis production frame from the "custom" Rivendell. But given how new Riv was and obscure is the advertising/promotion and narrowly defined the features I could make an argument that strategically a name more closely aligned with Rivendell would have reinforced the original "brand".
One can also think about a system of bikes with names of a related theme. Seems like Lord of the Rings offers some interesting second and third model names - thinking out loud here but you did that with Baggins Bags then turned away - why?
Another new name means you start all over promoting it. People have to build trust and awareness. Time is slipping away and youve now created three essentially different brands and now propose a 4th. Tough way to leverage past promotional effort.
Tom Rawson
Oakland, CA