I: [CR]Re: Brand Loyalty

(Example: Framebuilding:Norris Lockley)

From: "The Maaslands" <TheMaaslands@comcast.net>
Subject: I: [CR]Re: Brand Loyalty
To: Classic Rendezvous <Classicrendezvous@bikelist.org>
Date: Thu, 24 Oct 2002 17:46:51 -0500

Herb wrote:
> Would people buy Harley-Davidsons if they were made in Taiwan? Or a
> Porsche/Audi/BMW if they were made in Taiwan? I doubt it. Brand loyalty is
> an unbeatable thing, but part of the "brand" itself is the country and
> culture that produces the object.

You should be aware that much of the Harley-Davidson accessories are already made in China and are selling well. Porsche is building the new Cayenne in Eastern Europe, BMW builds engines in Brazil and one of their most popular vehicles, the X5, here in the US... Neither the Cayenne nor the X5 have German production or culture: in fact both are disdained by most Germans.

Steven Maasland Moorestown, NJ

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