Re: [CR]Re: Brand Loyalty

(Example: Framebuilders:Dario Pegoretti)

From: "Chuck Schmidt" <chuckschmidt@earthlink.net>
To: classicrendezvous@bikelist.org
Subject: Re: [CR]Re: Brand Loyalty
References: <l03130301b9de05c0b887@[66.2.167.69]>
Date: Thu, 24 Oct 2002 13:41:09 -0700

Herb Langston wrote: (cut)
> Would people buy Harley-Davidsons if they were made in Taiwan? Or a
> Porsche/Audi/BMW if they were made in Taiwan? I doubt it. Brand loyalty is
> an unbeatable thing, but part of the "brand" itself is the country and
> culture that produces the object.(cut)

...and would people buy BMWs if they were made in the USA? Uhhh, yeah! (Some are made here in the US and they surpassed German-made BMWs in quality when judged by BMW's own survey).

Chuck Schmidt SoPas, SoCal

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