heavily snipped: "Bingham, Wayne R." <WBINGHAM@imf.org> writes: These are certainly contemporary bikes, but built with a leaning toward classic style and esthetics. Saying that small builders doing it is okay and large builders doing it is only a marketing
gimmick is missing the point. It's happening because there is a market for it, and I think that's a GOOD thing. Wayne Bingham
correctimundo!!!
fwiw, years ago, maynard hershon wrote a piece on the
phenomenom of 'co-opting smallness'. it appeared in
velonews. it is EXTREMELY relevant to this thread.
it used, among other things, the producing/marketing of
crafted and microbrewed beers by the larger beer companies,
as an example, inferring that they (the corporations) wanted
to glom on to the touchy-feely wholesomeness of doing
it the ol' fashioned way.
a great piece. the story, that is.
additionally-the current issue of The Robb Report exposes
the Cannondale Custom. it says it's "Hand Made in the U.S.A."
and the text uses words like, "...the hand-building process...",
and, "Craftsmen then finish the unique frame with..."
the price-$12,000.
whatda country.
e-RICHIE
chester, ct