> I recall an NPR story on the subject of such
> consultants and some of their failures (most famous being
> the Chevy Nova - means "doesn't go" in Spanish),
Didn't NPR know this is an urban myth? "Nova" connotes "new" to Spanish
speakers as much or more than it does to English speakers, and that car sold
very well in Spanish speaking countries. See
http://www.snopes.com/
It's a funny story, but that's all. It's like saying Americans wouldn't buy a Bianchi because it sounds like it's a bike for a bisexual Yankee. Ok that analogy really sucks, sorry!
Mark Bulgier
Seattle, Wa
USA