Come on kids we did this debate not too long ago. . . please check the archives. Oh and Steve if you believe everything any professor ever told you I'd say check your facts twice. enjoy, Brandon"monkeyman"Ives SB, CA
On Saturday, January 4, 2003, at 03:19 PM, Steve Neago wrote:
> Hi Steven,
>
> Your claim of a "urban myth" was covered at length in one of my college
> marketing class case studies in the early 1980s...
>
> The "No Va" (Nova) car brand name did negatively affect GM sales in
> Spanish
> speaking countries for that model and was verified by the Marketing
> Professor of my class at the time who did market research consulting
> for GM.
>
> He claimed GM Detroit use to have a "one size fits all" mentality that
> did
> not recognize the unique needs and preferences of people living in
> other
> countries. If I recall correctly, GM remnamed the "Nova" to
> disfferent name
> after several years of languishing sales.
>
> Steve Neago
> "Questioning Internet claims, not the facts in Cincinnati, Ohio"
>
> ----- Original Message -----
> From: "Steven L. Sheffield" <stevens@veloworks.com>
> To: "Raoul Delmare" <R.Delmare@charter.net>; "Classic Rendezvous"
> <classicrendezvous@bikelist.org>; "Mark Bulgier" <mark@bulgier.net>
> Sent: Saturday, January 04, 2003 12:23 PM
> Subject: OT: Chevy Nova (was Re: [CR]Bicycle brand nicknames)
>
>
>> on 01/04/2003 08:09 AM, Raoul Delmare at R.Delmare@Charter.net wrote:
>>
>>> Like when somebody at General Motors finally figured out why the
> Chevrolet
>>> Nova was not the best name for a car sent to Mexico . No Va = No
>>> Go .
>>> Wonderful name for a car , "Won't Go" !!
>>
>>
>> Urban myth.
>>
>> See http://www.snopes.com/
>>
>> --
>>
>> Steven L. Sheffield
>> stevens at veloworks dot com
>> veloworks at worldnet dot ay tea tee dot net
>> bellum pax est libertas servitus est nescio robur est
>> ess ay ell tea ell ay kay ee sea aye tee why you ti ay aitch
>> aitch tee tea pea colon [for word] slash [four ward] slash double-you
>> double-yew double-ewe dot veloworks dot com [four word] slash