Re: [CR]Masi mojo: Objective or Subjective?

(Example: Framebuilders:Rene Herse)

To: chuckschmidt@earthlink.net
Date: Sun, 2 Feb 2003 23:33:55 -0500
Subject: Re: [CR]Masi mojo: Objective or Subjective?
From: "Richard M Sachs" <richardsachs@juno.com>
cc: classicrendezvous@bikelist.org

<chuckschmidt@earthlink.net> writes: "...The objective, or the object of the Masi bicycle in this case, is an obviously beautifully made object, even if you know nothing about bikes. For me what gives is that the passion is driven by the subjective. The objective, or the object of the Masi bicycle in this case, is an obviously beautifully made object, even if you know nothing about bikes..."

heck-that's what i mean! back then, bicycles did not look that different from each other, the good ones at least. (at least the good italian ones...) also, our senses were completely immature/underdeveloped. if you note. "...even if you know nothing about bikes...", we DID know nothing about bikes back then, yet we glommed onto various ones as our chosen marques. why? i go back to wondering about timing and location. as i said, that 1971 article drove it home for me. yet i did not have the depth to understand why, nor did i care. as such, i always yearned to explore the true differences among the 'famous' marques from an academic standpoint rather than a, well, 'fluff' standpoint. is there a bicycle maker's equivilant of, say, Stradivari's varnishing secrets? yowza. that's the stuff that gets and keeps me starched. e-RICHIE Richard Sachs Cycles No.9, North Main Street Chester, CT 06412 USA http://www.richardsachs.com Tel. 860.526.2059
> Richard M Sachs wrote:
> >
> > so what gives here?
> > since this list is comprised of syncophants with classic
> > and/or vintage bicycle obsessions, myself a die-hard
> > from among the masses, let's try to examine the seedlings
> > that 'grew' into these interests that consume us. what IS
> > behind all the emotion we attach to this hobby?
> > my version:
> > as far as the 'masi' threadology goes, while i had heard
> > the name and seen the bicycles nearly 4 years prior, my
> > interest in the brand was galvanized (crystallized?) after
> > reading the june 71 road test in bicycling magazine. it was
> > written by m.t. hamilton (Mount Hamilton. get it?!) which
> > was the nom de plume, or perhaps the coup d'etat, of a
> > fellow named frank pabian. he raced for pedali alpini and
> > came clean with me about the details of the article when i
> > met him at the 79 red zinger international stage race.
> > his article, the text, the phrasing...these were all lifted and
> > used as ad copy for most of the catalogs for the u.s. made
> > masi bicycles, though he was 'testing' an italian model.
> > regardless...
> > that article was so engrained in me for a generation that i could
> > not accept that any bicycle could surpass masi in terms of mojo.
> > fwiw, i do believe the italian bicycles were overflowing with the
> > stuff. i completely bought into the lore and the history of the
> > multi-generational firm. i did/do believe that they were the
> > progenitors of the perfect racing frame, artisanly speaking. it
> > was the bicycle industry equivilant of fashion's 'haute couture';
> > the irreplaceable petite mains (manes?), 'little hands', doing
> all
> > the chores necessary, often at a loss on the balance sheet, to
> ensure
> > the quality of all aspects of the assembly were without
> compromise.
> > that's what i believe(d). that's the fantasy i had about it
> all...
> > as it goes, with the passing of time as well as owing to various
> > machinations within the industry, the veils of fantasy were
> slowly
> > peeled away.
> > i still hold my memories of all this close to my heart, but the
> reality
> > of it is that, as the bicycle boom of the 70s took shape, the
> rose
> > colored glasses would need stronger and stronger lenses.
> > e-RICHIE
> > Richard Sachs Cycles
> > No.9, North Main Street
> > Chester, CT 06412 USA
> > http://www.richardsachs.com
> > Tel. 860.526.2059