Re: [CR]Shimano in Europe, more Brooks

(Example: Framebuilding:Tubing:Columbus:SLX)

To: classicrendezvous@bikelist.org
Subject: Re: [CR]Shimano in Europe, more Brooks
From: "Morgan Fletcher" <morgan@hahaha.org>
Date: Sun, 19 Jan 2003 06:37:50 -0800
In-Reply-To: <18aEiW-1FPXd3C@fwd10.sul.t-online.com>
References: <18aEiW-1FPXd3C@fwd10.sul.t-online.com>


"History of Shimano ( Limited Edition Book )"

http://ebay.com/<blah> HISTORY OF SHIMANO . . . published 1975 . . . 96 pages . . . Hard bound volume in all-white paper jacket, plus it slides into an all-white heavy cardboard slip-cover. In 1975 Shimano celebrated its 10th year of successful sales in the USA by publishing a limited edition of this ?coffee table? style display book. If you are a ?bicycle aficionado? then you cannot be satisfied with only knowing about the products; you also suffer from the compulsion to know who made them and how they evolved into present day technology. Shimano?s manufacturing history predates W.W.II. The war destroyed about 1/3rd of their factory facilities. This is a story of a company which literally rose from the ashes and became, not just the world?s largest producer of bicycle components, but a dominate innovator in cycling technology as well as the fishing tackle industry, and one of the highest volume consumer-products cold-forging companies in the world. This book is extremely well done, including tasteful photos, top quality printing and overall layout and editing. The old Japanese b/w photos are printed in brown duotones, a nice effect for ?period? shots. The bicycle racing pages and the introductory pages between major sections are full page color bleeds. Paper is heavy gloss. If you love printing then you will especially appreciate the pages done in flat-black, full-spread bleeds.

Looks like there are some really cool pics in that book. I did not know they were doing disc brakes that long ago:

http://ebay0.ipixmedia.com/abc/M28/_EBAY_00916cd54e688139c206de37143c140f/i-6_B_L.JPG

Enjoying a cuppa coffee before today's LSD (not period correct) ride. I think some CR guys will be there too.

Morgan Fletcher
Oakland, CA