Richard M Sachs wrote:
>
> snipped:
> chuckschmidt@earthlink.net> writes:
> "...just marketing hype/ad copy to jack up the mystique..."
>
> you'd prefer they say, "Yes. Anyone can buy these pieces
> anywhere these days." or, "...and despite our multi-generational
> frame building experience, anyone can do this stuff 'cause it's
> really not that hard to master."
>
> how do you seperate anything related to 'marketing'
> from "marketing hype/ad copy"? i think that interpreting
> these things says as much about the reader as it does
> the writer. and i'm not implicating e-CHUCKIE here.
> i'm just interested in some casual e-chat about what's
> fair game when a commercial entity wants to promote
> itself. i think, all-in-all, framemakers are pretty conservative
> when it comes to trumping up their wares.
What would I prefer they say? ("not that hard to master" Where did that come from Richie?)
I'd prefer that they not say that the lugs were hard to find, because that was B.S.
Personally I don't believe "marketing" is a bad word; never did. I do abhor hype. Promotion does not have to include hype (and I'm using "hype" interchangeably with the word B.S. here).
Finding the lugs was a difficult search? Baloney!
Chuck Schmidt SoPas, SoCal
.