It's all about mystique.
The guy who buys that Masi is a bit more sophisticated than the customer that comes into my shop thinking road bikes are all about Cannondale because his buddy told him so and they cost a lot of money.
Thing is, that consumer really does not know why his Masi has cache and I don't think he really wants to. He just knows he is the only dude in his lycra clad index shifting posse that isn't riding a Lightspeed. He has a Masi. He has steel. He is cooler.
This is no different than the guy who comes in my shop to buy a Shimano 105 equipped 2004 Raleigh Super Course because he really liked the 1974 one. Sadly, the new Raleigh Super Course has more in common with the Cannondale than it does a 1974 Raleigh Super Course.
*shrug*
My question is, I wonder how item #3666756854 actually rides?
Ann Phillips, Decatur Ga
>Date: Thu, 18 Mar 2004 16:34:25 -0500
>From: Richard M Sachs <richardsachs@juno.com>
>Subject: Re: [CR]Masi GC on ebay,
>
>i wasn't thinking "better" or not. i was just trying to discern
>the consumer's pov regarding the strength of the brand versus
>the fact that the product is so many generations removed from
>both the vig gig and the masical gig. as i wrote in another post,
>haro has, and torelli had, the legal rights to the name. there's
>no disputin' rasputin. i just was asking about the emotion involved
>when a consumer buys an 80s or 90s or haro masi. in this era,
>does that name carry the weight that it did way back when?
>e-RICHIE
>chester, ct