[CR]Re: Marketing Terms

(Example: Production Builders:Pogliaghi)

From: <REClassicBikes@aol.com>
Date: Sun, 23 May 2004 14:41:51 EDT
To: classicrendezvous@bikelist.org
Subject: [CR]Re: Marketing Terms

Hi all

Dennis Ryan suggests that some terms used by manufacturers are "just" marketing terms. What is the difference between a marketing term and a "term".

Dennis quotes the Bates term "Cantiflex" as a marketing term, yet it was a word coined to describe a unique shape of tube used in a cycle frame. It must have been unique as it was awarded a "patent" to protect the originality of it design. So the tubes have to be called some thing. Do you use a description as per "a tube varrying in diameter along its axis" or do you use a simpler term? If you use a term, is that a "term" or a "marketing term"?

(nearly finished selling my sole, so I can return to bicycles soon).

Regards
Martin Coopland, Scotland, http://www.BatesBicycles.com