Re: [CR]was GARIN frames, now cyclists as spokesmen

(Example: Framebuilders:Pino Morroni)

Date: Wed, 26 May 2004 06:34:14 -0400
From: "Jamie Swan" <jswan@optonline.net>
Subject: Re: [CR]was GARIN frames, now cyclists as spokesmen
In-reply-to: <052620040128.6169.40B3F2C3000D7D440000181922007348409C0B020E049C0E0E030A089B@comcast.net>
To: themaaslands@comcast.net, Classic Rendezvous <Classicrendezvous@bikelist.org>


on 5/25/04 9:28 PM, themaaslands@comcast.net at themaaslands@comcast.net wrote:
> Norris wrote:
>
>> I received an email off List from Oscar Casander who has located one of Van
>> Est's frames - apparently it was found hanging up in the Van Est's garage
>> years
>> after he had finished riding and is now on display, it is thought in a Dutch
>> museum.
>>
>> The fascinating aspect of the frame is that it is the one on which Van Est
>> crashed out of the Tour de France in 1952(?). Oscar sent me two Jpegs that he
>> had taken showing the somewhat worse-for-wear machine.
>
> Wim Van Est was also one of the earlier sports hero spokesmen in the
> advertising world. He advertised for the Pontiac watch company in the
> Netherlands. His slogan was: "Mijn hart stond stil, maar mijn Pontiac liep
> nog!" which would translate to: "My heart stood still, but my Pontiac kept on
> ticking!" Almost a prelude to the famous Timex ad: My watch took a licking but
> kept on ticking!
>
> What other non-cycling related products used cycling heros as their spokesmen?
>
> I'll start by adding the Bartali and Coppi razor blades. What else?
>
>
> --
> Steven Maasland
> Moorestown, NJ
>
>
>
> _______________________________________________

Eddy Merckx did some cigarette ads. I forget the brand.

Jamie Swan - Northport, N.Y.