Jerry,
The question isn't about putting profit motivation ahead of everything else, it's about how important and what other motivations there are.
If Colnago had the sole motivation of profit, (i know you didn't say that) you have to ask yourself, why be in the bike biz at all? There's a heck of a lot easier ways to make money. Anyone who has been in the bike business for a long time needs to be praised for their commitment to a great sport, because they do a lot of things because of their passion for cycling.
I find it interesting that so many successful companies in business have a stated secondary purpose to their mission than just profit. Whether it's a drive to be the best, or contribute to charity, community, or support employees, there is scarcely an admired company whose primary purpose is to produce the cheapest product with the most profit.
Grant McLean Toronto.Ca
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Jerry Moos wrote: Ernesto's motivation has always been profit before artistry, but maybe that is why he is a survivor when so many others have folded.