Hi all
Dennis Ryan suggests that some terms used by manufacturers are "just" marketing terms. What is the difference between a marketing term and a "term".
Dennis quotes the Bates term "Cantiflex" as a marketing term, yet it was a word coined to describe a unique shape of tube used in a cycle frame. It must have been unique as it was awarded a "patent" to protect the originality of it design. So the tubes have to be called some thing. Do you use a description as per "a tube varrying in diameter along its axis" or do you use a simpler term? If you use a term, is that a "term" or a "marketing term"?
(nearly finished selling my sole, so I can return to bicycles soon).
Regards
Martin Coopland, Scotland, http://www.BatesBicycles.com