I know there hasn't been a definate answer as to who exactly made these Sears Ted Williams bicycles but perhaps I can add some evidence. I began tearing down my Teddy special this evening and when I started unwrapping the bars I noticed that bar plugs were badged PUCH. I know this is merely circumstantial but I thought I'd offer it to the group. It appears all of the parts are original, but if so than it is truly a mish mash of parts. The top cable guides are simplex, the bottom cable guide is shimano, the calipers are weinmann but the levers are dia-compe. It would seem possible that with the other mix of parts on it, these combinations are possible. Thanks to Harvey Sachs who sent me a copy of his Williams owners manual I was able to compare my bike which is nearly identical to that one with a slightly different decal scheme.
marc garcia
Chicago Illinois