I need to do so more fact finding on this but the date of the 7-11 team goes to a very early time in the 70's.
Take a peak at early photos of the jerseys. You will notice that the letters E.S.W. are printed on them. These letters represent the "Eastside Wheelmen." In the 70's the Eastside Wheelmen were a "paper" club working in close colaboration with Mike Walden of the Wolverine Sports Club out of Detroit. The president of the eastside wheelmen during that era was none other than Fred Cappy (Cappicioni, if I'm spelling it correctly). Fred and Mary(USCF Membership Secretary in the 1970's) lived in Detroit for a long time and promoted the Fred Cappy Trophy Race, a flat as a pancake criterim in Chandler Park. I suppose they held other events but I was never too privy (I lived on the west side of Michigan and was young).
Fred and Mary moved to Colorado around 1978 or 1979. The Schwinn-Wolverine team was morphing into the AMF team in the late 70's and morphed again into the 7-11 team in the Early 80's (details are debateable) probably a year or so after Fred moved to Colorado.
I was on the Wolverine "B" team in 1977 with future Tour De France Stage Winner Jeff Pierce. I stopped racing in 1978. In 1983 I moved out to Colorado. By 1984 I found Fred at a race and talked to him about 7-11. He confirmed that E.S.W. stood for the "Eastside Wheelmen."
Todd Teachout
Hercules, CA