The esteemed Aldo Ross asked...
"Why does it say "L'eroica" (sic) on the left breast? Did someone request the jersey for use at this years l'Eroica?"
--- Looking at a relatively recent Pro Cycling magazine that had an article on L'eroica I saw that the author was decked out in this style jersey. I believe he was riding on behalf of Brooks (been a while since I read the piece). So perhaps these were done in honor of L'eroica.
John "admiring my just arrived Rivendell 650B Saluki frameset" Price Aurora CO