That would be the Italian firm of Way Assauto. They were/are a large general industrial firm, named after Luigi Way and Alberto Assauto, and located in Turin (Torino). They also produced headsets, bottom brackets, and hubs.
Aldo Ross
Blue Ball, Ohio
> According to the lovely Speedplay virtual pedal museum
> <http://www.speedplay.com/index.cfm?fuseaction=home.history>, my pre-War
> Paramount oughtta get Torrington #4 pedals. Fat chance of finding those.
>
> Somewhere, sometime, I did snag some lovely quill pedals that look like
> everything else of the vintage. On the barrel it says "Was" in script
> (although I'm really guessing about the s) surrounded by a double oval.
>
> Anyone know anything about this brand? Shafts are stamped "D" and "S" so
> I don't think it is US or English (duh!). Threads are > 14 mm, so probably
> not French for French bikes. Threading is short for steel cranks, not
> aluminum. I would think Lyotard, but the assembly looks a lot better, and
> the lovely rounded-top hex caps are much nicer than I've ever seen on that
> distinguished (extinguished?) Marque.
>
> Now, don't any of you smart fellows tell me to search for "was" in the
> archives, eh? :-)
>
> thanks!
> harvey sachs
> mcLean va
> PS: I am open to offers of age-appropriate toe clips, long (or even
> medium), for a '38 Paramount. Does not have to be NOS - I don't have
> patience to search for hen's teeth.