> From: Brett Horton <bretthorton@thehortoncollection.com>
> Time for a little reality check. First, one has to determine if a
> bicycle can be a "Giffen good."(ie the higher the price, the higher the
> demand) On the assumption you have convinced yourself there is a line of
> people willing to pop $20k, how do you plan to speak to these people?
Temple Cycles is trying something along those lines, business plan limit of 300 bikes a year, median price 10-12k, brand managed luxury bicycle experience. Articles talk of 40k$ Temples, with custom covered saddles and bar tape dyed to match, etc.
http://www.templecycles.com/
read the opening position statement. Now if these guys were in front and BG was in back designing and building bikes. Could you see a market for 20k$ bikes ?
Scott Goldsmith
Milford, Ohio