I received a box of Schwinn (and other bike and motorcycle) literature from Ted Mackie (a California Schwinn dealer in the '70s) and included was this early Schwinn New World catalog. I'm not sure of the year. The wording of the catalog sounds almost introductory (which would make it 1940, but it includes the Sturmey-Archer 3-speed models, which would make it 1941 -- I think). If someones knows better, let me know and I'll correct my assumptions. All the other early literature in the box was in the 1937-40 range.
http://www.geocities.com/
Yet to scan and send to the Bulgier site:
1939 Schwinn Paramount/Superior Catalog 1939 Lewis Lightweight Bicycles (Chicago) from Lewis Cycles, Ltd. Catalog 1939 Rudge-Whitworth Catalog 1939 Rudge-Whitworth Super-Sports Brochure 1940 Rudge-Whitworth Catalog (Late '30s) Hercules Cycles Brochure
(also included in this box was a 1969 2-Vol. Schwinn Factory Repair Manual, several '70s Schwinn Service Clinic Bulletins, a 1974 Schwinn Consumer Catalog, and, interestingly enough, a 1939 Indian Motorcycle catalog, a 1939 Triumph Motorcycle catalog, a 1937 BSA Motorcycle catalog and a 1949 Ariel Motorcycle catalog. Ted was on his way to the dumpster with these before Googling my Schwinn site and asking if I wanted the stuff. One man's trash ...)
Enjoy (and thanks Ted!),
Bob Hufford
Springfield, MO