Hello Classic Cyclists:
A visitor to the Vintage-Trek site wondered about the derivation of the early TREK logo. (See logo here: <http://www.vintage-trek.com/#onthissite>). I thought some of you former Trek employees and current dealers might have a perspective on this.
Mr. Richard Burke, current Chairman and an originator of Trek, was recently asked about the logo. He recalls the sheaf of of grain is a reference to the (then) new Trek company growing in the midwest. However, he said he was not involved in the original selection of the logo and did not have any further info.
Anyone know more about the derivation? Did Bevel Hogg (the other company originator) pick it? Created by a marketing company? or a individual or group of early employees? Was there a contest?
Thanks for any help you can provide.
Cheers,
Skip Echert
Vintage-Trek.com