I can think of only one circumstance where it would (maybe)be appropriate to for a builder with no direct connection to use the name of a former builder. This would be if the marque had unique features and those were faithfully retained. I am thinking of a flying gate, maybe a Bates or curly Hetchins. I don't know if this would apply to a Herse? From the photos I ave seen the frames look standard although no doubt of a very high quality. Ray Green, Brighton, Sussex