[CR] Bruegelmann Germany Converted into Web Shop

(Example: Framebuilding)

Date: Tue, 6 Apr 2010 10:06:49 -0400
From: "Angel Garcia" <veronaman@gmail.com>
To: CLASSIC RENDEZVOUS <classicrendezvous@bikelist.org>
Subject: [CR] Bruegelmann Germany Converted into Web Shop


I thought this might be of interest re the chain of history of Bruegelmann of Germany: "ESSLINGEN, Germany \u2013 The brand name of the well known traditional bike shop Brügelmann together with their private label Barellia have been acquired by Internetstores AG, specialist in on-line sales of bicycle and fitness products. As of April 1, the web address http://www.brügelmann.de<http://www.brgelmann.de/>is used for an extensive online shop which offers a wide range of high end road race and mountainbikes, components and accessories.

Brügelmann history dates back to 1932 but a few months ago the company had to close down its business. The mail order department of Brügelmann was especially popular among road racers as it was offering a very wide product range. With the new target group strategy Internetstores AG will try to maintain the leading position on the road race market and expand the product range with more accessories, cycling wear and mountainbikes. \u201cHopefully we can attract many of Brügelmann\u2019s former customers with our expanded program\u201d, says Ralf Kindermann, GM of Interstores\u2019 bicycle and fitness business."

Angel Garcia
Long Valley, NJ
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