28 Oct 1882 Brooks was founded. (8yrs before the Midland C&AC I belong to) Proofied is made by Brooks FOR saddles, WHY? use anything else. You can get the stuff anywhere, Its NOT cheap BUT does the job. I did prefer the old orange stuff but the newer mix works, I have a Brooks Swallow saddle I got new in 1950, still riding it, have ONLY used Proofied on it, What better testimonial could you get! Cheers John Crump OldsorearseBrit, Parker, Co USA