Re: [CR]Masi / Milano - company profiles

(Example: Events:Cirque du Cyclisme)

From: "Jon M. Schaer" <jschaer@columbus.rr.com>
To: <classicrendezvous@bikelist.org>
References: <20030217.111104.-242171.0.richardsachs@juno.com>
Subject: Re: [CR]Masi / Milano - company profiles
Date: Tue, 18 Feb 2003 22:19:40 -0500


----- Original Message ----- From: "Richard M Sachs" <richardsachs@juno.com>
> those velonews mini-zines, from where this article was lifted,
> are all about nothing BUT hyperbole................the ad people contact you, then contract
> you, then dispatch a writer to do the piece. each participant
> must pay thousands to be included. as much as $5 thou per
> page if memory serves.
> as such, please view these as paid advertisements rather
> than the words of hard working investigative reporter.
>

Yup! I worked for a component company about '95 or so that was "featured" in one of those. We actually had to write our own copy for the article, then they just nursed it a little and worded it to sound like their reporter delved into the guts of things for the poop. But the content was ours. Not even a phone interview. They did send a photographer out for a shoot, though, but I think he was a contracted local.

Jon Schaer
Columbus, OH