Ahoy !
Anyone in Independence, Kansas know if the shop remains in operation?
Richard Cielec Chicago, Illinois
Grant McLean <grant.mclean@sympatico.ca> wrote: Great Story!
I have no idea if the suggestions are accurate or not, but I do know that Ad rates in our "big city" newspaper are just a little higher these days! a SINGLE full page, back of a section, or well-placed page inside the front section in colour with run you $18,000 in the Toronto Star, or Globe and Mail. But you get that great rate only if you commit to about 50+ pages a year....
G McLean Toronto, Canada
quote: Next, reserve another $200 for initial advertising. This isn't much, but it goes a long way in a small town where rates are generally low. We spent about that amount-mostly on modest sized, straightforward newspaper ads surrounded by heavy borders-just to let everyone know we were open for business. Now that we're established, we find that the same simple, direct advertising approach still works best for us. _______________________________________________
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